The 12ZERO1 Story
Founded in early 2026, 12ZERO1 was born out of a desire to bring unparalleled precision and deep-rooted industry expertise back to the forefront of live touring.
The company is the vision of Marc Watkins, an industry veteran with over 35 years of hands-on experience. Marc’s career spans the entire live entertainment spectrum, from the meticulous production demands of West End and touring theatre to the high-octane, unpredictable world of rock and roll.
Marc is fiercely passionate about the "old school" way of working—where integrity, meticulous advancing, and rock-solid relationships form the backbone of every successful tour. Rather than relying on shortcuts, 12ZERO1 is built on these foundational principles, assembling an elite network of the most experienced crews and management teams in the business.
Every member of the 12ZERO1 family shares this exact philosophy. We don’t just manage tours; we build a dedicated powerhouse around your vision, ensuring that seasoned expertise guides every mile of the road.
ABOUT 12ZERO1
At 12ZERO1, we know a successful tour is won in the details. From airtight budgeting to exhaustive advancing, we meticulously blueprint every moving part of a live gig long before the house lights go down. We handle the logistical heavy lifting so you can focus on the performance.
But a flawless show means nothing without the people who build it.
The welfare of the entire touring family is our ultimate priority. We are proud to deliver a supportive, genuinely friendly service that bridges the gap between artist, crew, and venue. By balancing sharp financial management with deep respect for human well-being, 12ZERO1 creates a safe, elite, and efficient environment where everyone can do their best work—on stage, backstage, and every mile in between.
