12ZERO1 Artist Management
What We Do
At 12ZERO1, we don’t just manage careers; we build sustainable futures. The UK music industry moves fast, and navigating it shouldn't come at the expense of your creativity—or your well-being.
We act as the strategic anchor, the daily shield, and the driving force behind our roster. From the minutiae of daily logistics to long-term career planning, we handle the business so you can focus entirely on the music.
360° Day-to-Day Operations
A successful career is built on seamless execution. We take the administrative weight off your shoulders, ensuring that your daily operations run like a well-oiled machine.
- Schedule & Diary Management: From studio sessions and press junkets to rehearsals and writing camps, we coordinate your calendar to maximize productivity without burning you out.
- Logistics & Travel: Seamlessly managing UK and international touring, visas, transport, and accommodation. We get you where you need to be, stress-free.
- Team Coordination: We act as the central hub connecting you with labels, publishers, booking agents, PR teams, and legal counsel. Everyone stays aligned, and your vision stays front and centre.
- Financial Administration: Overseeing day-to-day budgeting, tracking invoices, and working alongside accountants to ensure your revenue streams are protected and optimized.
Artist Welfare
The music industry can be an intense environment. At 12ZERO1, we fundamentally believe that peak creative performance is impossible without mental and physical well-being.
"We don't view our roster as commodities. We view you as people. A long, successful career is built on a foundation of health, balance, and mutual respect."
How We Protect Your Wellbeing
- Burnout Prevention: We actively build "buffer zones" into touring schedules and promotional campaigns. We advocate for your right to rest.
- Mental Health Support: The UK industry can be isolating. We maintain direct pipelines to industry-specific mental health resources, counseling, and peer support networks (including Tonic Music).
- A Trusted Sounding Board: Management is a partnership built on trust. Our door is always open for honest conversations, venting sessions, or a reality check when the pressure mounts.
Strategic Career Development
Beyond the daily grind, we are looking at the horizon. We work with you to define what success looks like on your own terms, creating a bespoke roadmap to get you there.
- Brand Building: Helping you define your visual identity, narrative, and digital presence in a crowded UK market.
- Release Campaigns: Crafting rollout strategies for singles, EPs, and albums that cut through the noise, coordinating across DSPs (Spotify, Apple Music), radio, and social media.
- Network Amplification: Connecting you with the right producers, songwriters, and visual creatives to elevate your art.